Ready to Stop Guessing & Start Growing?
We help boutique fitness and wellness studio operators grow revenue and build high-performing teams with proprietary systems, hands-on training, and operator-led support proven to drive real growth.
How We Help You Grow.
Real growth needs the right foundation. We bring proprietary tools built for studios: lead management systems, marketing automation, sales scripts, and operational playbooks.
We set up your infrastructure, train your team hands-on, and handle the heavy lifting during critical phases. We work with you until your team can run it themselves.
You get systems that perform and a team that knows how to sustain them.
Our Partners
ABOUT US
We help studio operators grow, perform & thrive.
oUr services
The Full Growth Toolkit
Pre-Sale Management
& Launch
* Lead management (call,txt & email)
* Social media + digital storefront
* GM/team hiring + training
* Grassroots/B2B strategy
* Text + email scripts
* Weekly calls + strategic guidance
Sales Training & Team Development
* Training GMs and sales advisors
* Sales scripts, objection handling
* Role play and live coaching
* Interview support for hiring
* Comp structure guidance
* Lead teacher training
Lead Generation & Digital Marketing Strategy
* Digital marketing vendor strategy
* Lead behavior analysis
* Digital stack setup (email/SMS)
* Campaign creation and management
* Lead quality assessment
Retention & Member Experience
* Attrition prevention
* Lost sheep recovery
* Cancellation best practices
* Member engagement strategy
* Class pack retention
* Member appreciation events
Operations & Infrastructure
* Operational SOPs
* Red/yellow/green light lists
* Retail ordering strategy
* Intro offer strategy
* Comp structures
* Systems and processes buildout
Ongoing Consulting & Leadership Support
* Weekly/bi-weekly calls
* Strategic guidance
* Real-time problem solving
* Performance accountability
* Growth planning
* Sustained studio support
MEET THE FOUNDER & CEO
Hey, I'm Ashlynne!
I've been where you are. I've opened studios, saved struggling ones, and built something profitable even when it felt impossible. I still run my own studios today, so I know exactly what you're dealing with.
I've worked across fitness and wellness modalities all over the country. What I've learned: when you implement the right systems, train your teams properly, and build the right infrastructure, you get results every time.
That's why I created Excelsior. To give operators the systems, training, and support I wish I'd had from day one.
If you're ready to stop spinning your wheels and start building something that lasts, let's talk.
TESTIMONIALS
What others are saying
"Ashlynne has truly changed my life."
"I know that sounds dramatic but with very little support from Corporate, I needed someone that was also in operations to come along side my studio to help us strategize and grow my studio.
She fights for my studio like it’s her own. It’s amazing she is able to give that kind of energy to all of her clients while running her own studio. I the don’t know where we would be without her. My only regret is that I didn’t start with her in presale."
Gracie Lively - YogaSix Owner
" I highly recommend hiring Excelsior!"
"I hired Ashlynne to audit my two studios. She was very thorough and took a look at every part of the business. She quickly identified areas of opportunity and came up with a game plan for my General Managers to execute.
Ashlynne has been in this industry for a long time and is a pro at the sales process. My staff and I appreciated everything she taught us. From time to time one of my GM's will say, "remember what Ashlynne said about..."
Michele Gratton - Multi-Unit Franchisee YogaSix
" A game changer."
"Working with Ashlynne and Excelsior during our presale at Beem North Hollywood was a game changer. She brought a level of strategy, structure, and hands-on leadership that immediately elevated our launch.
From guiding our membership sales process to coaching our GM and helping us build a strong grassroots and B2B outreach strategy, she ensured our team had both the confidence and the systems to succeed.
Ashlynne doesn’t just give advice, she rolls up her sleeves and works alongside your team to drive real results. Her experience in presales, community building, and studio operations helped us create momentum early and set a solid foundation for our studio."
Ken Gmerek - beem light sauna
"The results were immediate"
"Working with Ashlynne and the team at Excelsior has been one of the smartest investments I’ve made as a multi-unit boutique fitness franchise owner. I own three locations, and their sales training completely elevated the performance and confidence of my team.
Before partnering with them, our sales process lacked consistency. They implemented clear systems, accountability structures, and practical scripts that feel authentic — not pushy. The results were immediate: higher close rates, stronger follow-up, and a more professional client experience across all locations.
During the launch of my newest studio, their support made all the difference. We opened with over 300 members, something I genuinely don’t believe we would have achieved without their pre-sale strategy and coaching.
If you own a boutique fitness studio and want real structure, real accountability, and real revenue growth, I can’t recommend them enough."
Chris Suder - Multi Unit Franchisee Club Pilates
READY TO GIVE US A TRY?
Your Studio's Next Chapter Starts Here.
Book a free 30-minute growth consultation. We'll dig into what's working, what's not, and where the biggest opportunities are hiding in your business. Zero obligation, just straight talk and a clear map forward.
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